Plan & Process, in partnership with James Lima Planning & Development, is creating a planning and design framework to revitalize downtown Myrtle Beach, SC, which ranks in the highest tier of socioeconomic distress among peer cities. The plan calls for economic diversification beyond seasonal tourism and for repopulating the downtown. Plan & Process is creating the urban design framework for the larger downtown geography which includes linking existing and future assets.  Digital modeling and photo simulations are used to inform future development scenarios and communicate these to the public.